Chef Gerald Hirigoyen, owner of two restaurants in San Francisco, Bocadillos and Piperade, was featured in an online-only car commercial by Volkswagen in 2012.

His cooking and his family are highlighted in this fun video. Until the end, you really can’t even tell it’s a commercial for a car.

See the San Francisco Chronicle article on the commercial.

Other articles on Gerald Hirigoyen:
Piperade celebrates 10 years
Chef Gerald Hirigoyen among authors at Basque Cultural Day

First published April 5, 2013